The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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tourism / travel / transportation
Award
Agency
Client
Title
Category
Annual ID
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Innovation & Transformation / Innovation in Radio & Audio
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Keep Ukraine Moving
Agency: Uber / San Francisco + Banda / Kyiv
Client: Uber Category: Campaigns for Good
The Getaway
Agency: Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client: Uber Category: Cinema Advertising
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Craft / Writing
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Integrated Digital & Physical Product / Promotional
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client: Tourism Authority of Thailand Category: Branded Game
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Utility
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Brand Voice
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Events & Experiential
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Best of Public Relations
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Media Relations
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Social Post / Real-time Response
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Channel / Single Platform
Dubai Presents...
Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut
Client: Dubai Tourism Category: Original Music / Score
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: PC Games / Brand Integration / Placement
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Post / Series
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Current Event Response
Uber Heetch
Agency: Marcel / Paris
Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Stunts & Activations
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
SLOW ROAD
Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client: JEJU TRAVEL ORGANIZATION Category: Innovation & Transformation / Innovation in Lockdown
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Uber Heetch
Agency: Marcel / Paris
Client: Heetch Category: Innovation & Transformation / Innovation in Direct Marketing
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Online Films & Video / Long Form - Single
Award:
2023 Radio & Audio Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA046M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera: Yoga / Ironing / Toilet
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI080M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Annual ID:
OS23_DE175M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Annual ID:
OS23_MI072M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN080M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Uber / San Francisco + Banda / Kyiv
Client:
Uber
Title:
Keep Ukraine Moving
Category:
Campaigns for Good
Annual ID:
OS23_BS034M
Award:
2023 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client:
Uber
Title:
The Getaway
Category:
Cinema Advertising
Annual ID:
OS23_FI121M
Award:
2023 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Annual ID:
OS23_BE097M
Award:
2023 Music & Sound Craft Merit Award
Agency:
TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS036M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Annual ID:
OS23_DE077M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Craft / Writing
Annual ID:
OS23_OH089M
Award:
2023 IP & Product Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS23_IP027M
Award:
2023 Gaming Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client:
Tourism Authority of Thailand
Title:
Amazing Thailand. Culture to Commerce.
Category:
Branded Game
Annual ID:
OS23_GA014M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Annual ID:
OS23_IN044M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Utility
Annual ID:
OS23_IN045M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM069M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Public Relations Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Brand Voice
Annual ID:
OS23_PR069M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Annual ID:
OS23_PR050M
Award:
2022 Public Relations Best of Discipline Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Annual ID:
OS22_PR001G
Award:
2022 Out of Home Gold Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH006G
Award:
2022 Public Relations Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Annual ID:
OS22_PR001G
Award:
2022 Public Relations Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Annual ID:
OS22_PR003G
Award:
2022 Social Media Gold Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM003G
Award:
2022 Social Media Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM002G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut
Client:
Dubai Tourism
Title:
Dubai Presents...
Category:
Original Music / Score
Annual ID:
OS22_MS004G
Award:
2022 Integrated Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG004G
Award:
2022 Gaming Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA002G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Targeted Video / Online
Annual ID:
OS22_DM004G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM012G
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE023S
Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Annual ID:
OS22_SM013S
Award:
2022 Public Relations Silver Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Annual ID:
OS22_PR008S
Award:
2022 Public Relations Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Annual ID:
OS22_PR012S
Award:
2022 Out of Home Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH021S
Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Stunts & Activations
Annual ID:
OS22_SM018S
Award:
2022 Print Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT012S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM017S
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris + Heetch / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Items
Annual ID:
OS22_DM026B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Short Form Video / Single
Annual ID:
OS22_BE024B
Award:
2022 Gaming Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_GA010B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Events & Experiential
Annual ID:
OS22_PR019B
Award:
2022 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Events & Experiential
Annual ID:
OS22_PR020B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client:
JEJU TRAVEL ORGANIZATION
Title:
SLOW ROAD
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU013B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW018B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM040B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client:
Newark Happening
Title:
Welcome To Newark
Category:
Original Music / Song
Annual ID:
OS22_MS016B
Award:
2022 Social Media Bronze Pencil
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM038B
Award:
2022 Film Bronze Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI031B